If you do not see your need listed here, just ask! Package pricing is available for all levels of social network marketing! Whether you need a website or yours needs updating, whether you monitor what the public is saying about your business on Facebook or just don't have the time, interest or savvy to do it all!
Small-business owners, ask yourself this question: "What does the Internet do — or not do — for me?"
Your answer might be, "It brings me closer to my customers and enhances my credibility."
Or, it might be, "It puts my competition in front of my customers' eyeballs."
These answers are direct opposites. The difference could be whether or not you have a website. I am constantly amazed by how many small businesses do not have a domain name with a simple one-, two- or three-page brochure-type website.
A few years ago, a caller indicated his decades-old business was facing bankruptcy. Did I have any suggestions to save it? I tried to collect some background and found no website. Results came up, but on sites owned by other entities. They showed this company, address, phone number and, "If you are the owner of this company, claim this page."
These websites carried outdated, damaging comments, plus the screen showed local competitors' ads for the same products and services. The owner was astonished at the examples I printed, but shrugged off the fact that his business didn't own a website. It soon closed.
I recently fought my way through two web-listed obsolete phone numbers and addresses to find a professional I needed. When a third phone number rang into a voicemail with a factory-recorded voice, I thought the business closed. When we finally met, the owner said one location was 15 years out of date, the other a few years.
The longer the Internet exists, the more ancient and prolific our information becomes. These free listings are picked up from various sources, and it is up to us to keep them fresh. A website will usually supersede these advertising sites in search results. A domain name and hosting are relatively inexpensive and worth the price. Some sites have free templates, but for less stress and better SEO (search engine optimization) results, consider a professional Web designer.
Search your business and personal name. See if there are any surprises.
Charlene Maurer Finerty, owner of Plans and Profits, LLC, edits, teaches and writes custom business plans. See PlansAndProfits.com. She also offers a Write-Your-Own-Business Plan class on DVD at BusinessPlanWritingClass.com. Email firstname.lastname@example.org anytime or call 343-1515 from 9 a.m.-7 p.m. Her column appears alternating Mondays.